Category images Sluktørsten - Anton's Juice

TWO ECO PIONEERS UNDER ONE ROOF

Inthe fall of 2025, the founder of Antons Saft, Anton Nielsen, passed away. However, it had been his wish that the brand should be carried on in his spirit, and Søbogaard was the obvious choice to take over and continue running it.

Both pioneers based on the same values – pure ingredients without added flavorings or preservatives.

The juice is now produced here at Store Voldsgård using the same machines as Søbogaard's own juices – but with Anton's recipes and Anton's labels.

Ellen and Frank

At the end of November, there was a toast with juice at the office in Herning when the final paperwork for the takeover was completed.

Both Søbogaard and Antons Saft have many years of history in the organic juice market, and both stories are being continued, now under the same roof. 

The photo shows the owner of both brands, Ellen Nielsen, and former director of Antons Saft, Frank van Beek.

Visit Anton's website below and get a taste of the story.